Why People are Going to Online Shopping?
Wiki Article
E-commerce is on the rise, but ever thought about why exactly your target market wants to buy online? Despite the fact that the very idea of retail stores continues to be very popular?
Even though businesses spend a lot of time trying to define their buyer personas and ideal customers, they frequently overlook the main psychology behind shopping on the web.
Customers don't really buy anything from anyone online. They have a thought process that either encourages these to complete a purchase or drives them away to another retailer. For example, products having a big price often face a challenge in selling online. And then there are items that people may want to get a feel of before purchasing.
But while using changing times, e-commerce has turned into a way of life and businesses are finding a way to suffice the decision-making needs in the customers.
1. Wide range of products to choose from
Having a web-based store will give you an opportunity to get beyond the shelf space issues and can include more inventory in your business.
While it will seem like a challenge to most retail business holders, the potential of being offered many products on the web is one of the primary reasons for the shift to digital shopping. More and more people today search for brands online as an alternative to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web based bookseller. But today, it sells everything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for those products
Today, there are numerous of people who visit physical stores to evaluate a product, its size, quality and other aspects. But very few of them can even make the purchase readily available stores. They tend to ascertain the same product online instead.
The reason being, the expectation of an competitive pricing. These customers are commonly known as bargain hunters.
If you can, offer competitive pricing for the products when compared with that on the physical stores. You could also elect to put a number of products on every range, on sale to draw the attention of bargain hunters.
For example, Snapdeal offers a 'deal from the day' - where the pricing of merchandise is considerably low in comparison to what they would cost to get. This makes the customers can use think these are bagging plenty, and the sense of urgency around the deal increases the number of conversions.
3. Reviews from other online shoppers
According to Internet Retailer, 62% of shoppers look for online reviews on an item or service before purchasing it.
In physical stores, it's impossible to get a shopper to understand what other company is saying in regards to the products - especially with all the sales people ensuring they hear just the good. And that's one other reason, why they prefer online sale.
Offer reviews, ratings or customer testimonials for the products and display them clearly on the product pages. The better the rating, the higher are the probability of it to offer.
4. Ability to check prices
Moving in one brand store to another can be really tedious. On the other hand, switching sites that compares prices of items from different brands is easier. Apart from the reviews given on different online retailers, prices are the next thing that customers seek out.
The simplest way of doing so is displaying a genuine price and also the price that you are offering. It becomes easier for the crooks to notice the difference, thus, the chances of these seeking to other retail online stores become a lot lesser.
For example, should you be running a winter sale, make certain you display the initial price, the percentage of your offering along with the new price about the product pages. And don't forget to highlight the offer in your homepage at the same time.
5. Saving plenty of time
Traveling to stores that are not close by just because you want to pay for a certain brand, can be quite a put-off. That is the reason why most customers seek to online stores instead. The ability to read through the products and purchase whatever they want, from wherever they're, saves them a great deal of time.